featured in an article on Christmas VM in a Polish retail magazine.
The key points are:-
1. Always give yourself enough time to plan your Christmas displays. A small
shop should start in August/September, whereas the large department stores start planning in
2. Make sure you get your Christmas displays installed in good time, and make
sure they look better than your direct competitors.
2. Try to create an emotional attachment with the customer by flooding all of
their senses e.g great visuals, lighting, music and scents.
If your customers love the whole atmosphere in a shop they are likely to spend longer in there, and
spend more money as a result
3. If you don't feel confident doing the displays yourself, give us a call. We
can either visit your store, and give you some ideas, or run the whole project for you designing
and installing your Christmas scheme. Either way, you can't afford to be caught out at the busiest
time of the year, when you should be focusing on making the majority of your annual income.
To optimise your sales, it is never too early to start planning for
Christmas visual merchandising is the most crucial part of the retail
calendar, also known as the golden quarter - When you can make a large percentage of your yearly
We can help you decide on a theme for visual merchandising Christmas window
displays, as well as offering a multitude of ideas of how to execute this within your business. The
implementation of your Christmas scheme is usually your biggest install of the year. We are the
team to help you succeed this Christmas! We are able to source a fantastic range of Christmas
decorations and props, from traditional to contemporary, to give your
Christmas the wow factor.
We can also design and source exciting Christmas lighting, for interior
and exterior installations, for added impact.